Privacy Policy

Introduction

RAK DISTRIBUTION ("RAK DISTRIBUTION", "we", "us", or "our") operates a modern e-commerce and mail order platform for UK customers. This Privacy Policy outlines how we collect, use, store, and protect your personal information when you browse our website, interact with our services, or purchase our products.

We are committed to handling your personal data responsibly and transparently, in line with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using our website, creating an account, or placing an order, you acknowledge that you have read and understood this Privacy Policy.

This Privacy Policy applies to all visitors, customers, and users of our website located at https://rak-distribution.site/, as well as those engaging with us via online or mail order channels in connection with our consumer products and related services.

Information We Collect

We collect different categories of personal data depending on how you interact with RAK DISTRIBUTION. This may include:

Contact and identity details

• Full name
• Billing address and delivery address
• Email address
• Telephone number or mobile number
• Business name and role (for business customers)

Order and account information

• Order history and transaction details (products ordered, quantities, prices, discounts)
• Delivery preferences and instructions
• Account login details such as username and encrypted password (where accounts are provided)
• Communications relating to your orders, returns, or enquiries

Payment data

We use trusted third-party payment processors to handle your card and payment information securely. While we may receive confirmation of payment status (such as successful payment, failure, or refund), we do not store full card numbers or security codes on our systems.

Browsing and usage information

When you visit our website, we may automatically collect certain technical and usage data, which can include:

• IP address and approximate location
• Device type, operating system, and browser type
• Pages visited, time spent on pages, and navigation paths
• Referring URLs and exit pages
• Date and time of access

Communications and support

When you contact us via our Contact Us page, by email, phone, or post, we collect the information you provide, such as your name, contact details, enquiry details, and any supporting documents or attachments.

How We Use Your Information

We use the personal information we collect for the following purposes, and always on a lawful basis:

To process and fulfil your orders

• Accepting and confirming orders placed through our website or by mail
• Processing your payments via secure payment providers
• Arranging packing, dispatch, and delivery of products to your chosen address
• Managing returns, exchanges, and refunds

To provide customer service and support

• Responding to your questions, requests, and complaints
• Providing order updates, delivery notifications, and service messages
• Verifying your identity where reasonably necessary to protect your account or order

To operate, maintain, and improve our website

• Monitoring website performance, reliability, and security
• Analysing browsing behaviour and usage trends to enhance user experience
• Developing new features, product categories, and service improvements

To manage communications and marketing

• Sending essential service communications relating to your orders or account
• Providing updates about new or featured products, promotions, and offers, where you have consented or where permitted by law
• Allowing you to manage your communication preferences or unsubscribe at any time

To comply with legal and regulatory obligations

• Maintaining appropriate business and financial records
• Meeting tax, accounting, and audit requirements
• Responding to lawful requests from regulators, law enforcement, or courts

We rely on different legal bases for processing, including the necessity to perform a contract with you, compliance with legal obligations, our legitimate interests in operating and improving our business, and your consent where required by law (for example, certain types of marketing and cookies).

Data Sharing and Disclosure

We do not sell your personal data. However, in order to provide our services efficiently and securely, we may share your information with trusted third parties in the following circumstances:

Service providers and business partners

• Payment processors: to securely process your payments and protect against fraud.
• Delivery and logistics providers: to manage picking, packing, shipping, and delivery of your orders.
• IT and hosting providers: to host and maintain our website, databases, and related systems.
• Professional advisers: such as accountants, auditors, or legal advisers, where necessary for our business operations.

These partners are required to handle your data in accordance with data protection laws and our instructions, and they may not use your information for their own independent purposes.

Legal and regulatory disclosures

We may disclose your personal information when we believe it is necessary to:

• Comply with a legal obligation or regulatory requirement
• Respond to lawful requests from public authorities or law enforcement
• Protect the rights, property, or safety of RAK DISTRIBUTION, our customers, or others

Business transfers

In the unlikely event of a merger, acquisition, restructuring, or sale of some or all of our business or assets, your personal information may be transferred as part of that transaction. In such circumstances, we will take steps to ensure that your privacy rights continue to be protected.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to provide a smooth, secure, and personalised browsing experience for our visitors and customers.

What are cookies?

Cookies are small text files stored on your device when you visit a website. They help the website recognise your device and remember useful information about your visit, such as your preferences or items in your shopping basket.

Types of cookies we use

• Strictly necessary cookies: Essential for enabling core site functionality such as page navigation, secure checkout, and access to protected areas. The website cannot function properly without these cookies.
• Performance and analytics cookies: Help us understand how visitors interact with our website by collecting anonymous information about page visits, load times, and error messages, enabling us to improve the site.
• Functionality cookies: Allow the website to remember your preferences, such as language settings or saved details, to provide a more personalised experience.
• Marketing and advertising cookies (if used): May be employed to deliver relevant adverts and measure the effectiveness of marketing campaigns. Where required, these are only used with your consent.

Your cookie choices

You can manage your cookie preferences through your browser settings, including blocking or deleting cookies. Please note that restricting certain types of cookies, particularly strictly necessary cookies, may affect the functionality and performance of our website.

For more detailed information about the cookies we use and how you can control them, please refer to our dedicated Cookie Policy.

Data Security

We take the security of your personal information seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, accidental loss, destruction, or damage.

Our security measures may include:

• Using secure servers and industry-standard encryption technologies where appropriate
• Restricting access to personal data to authorised personnel and service providers who need it for legitimate business purposes
• Implementing internal policies, training, and procedures on data protection and information security
• Regularly reviewing our systems, safeguards, and suppliers to maintain a suitable level of protection

While we strive to protect your personal data, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, but we are committed to responding promptly and transparently in the event of any suspected data incident, in line with our legal obligations.

Retention of Data

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to meet legal, accounting, or reporting requirements.

In determining appropriate retention periods, we consider factors such as:

• The type and sensitivity of the personal data
• The potential risk of harm from unauthorised use or disclosure
• The purposes for which we process the data and whether we can achieve those purposes through other means
• Applicable legal, regulatory, tax, and accounting retention requirements

Generally, order and transaction records may be retained for a number of years to satisfy tax and financial record-keeping rules. When personal data is no longer required for these purposes, we will either securely delete or anonymise it so that it can no longer be associated with you.

Your Rights

Under the UK GDPR and related data protection laws, you have several important rights in relation to your personal data. Subject to certain conditions and exemptions, these include the right to:

• Access the personal data we hold about you and receive a copy of it
• Rectification of inaccurate or incomplete personal data
• Erasure of your personal data where there is no longer a valid reason for us to keep it (the "right to be forgotten")
• Restriction of processing in certain circumstances, for example where you contest the accuracy of the data
• Objection to processing based on our legitimate interests, and to direct marketing at any time
• Data portability, allowing you to receive certain data in a structured, commonly used, and machine-readable format and to transmit it to another controller
• Withdraw consent where processing is based on your consent, without affecting the lawfulness of processing carried out before withdrawal
• Lodge a complaint with the Information Commissioner's Office (ICO) or another relevant supervisory authority if you are unhappy with how we handle your data

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data or exercise other rights. This helps us ensure that personal information is not disclosed to anyone who has no right to receive it.

To exercise any of these rights or to raise a concern, please contact us using the details provided in the Contact Us section below.

Contact Us

If you have any questions about this Privacy Policy, how we handle your personal information, or if you wish to exercise your data protection rights, you can contact us using the details below.

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or the services we offer. Any significant changes will be posted on this page, together with an updated revision date.